Privacy Policy

Last Updated: 13/01/2026

1. Introduction
Armour Esports ("we", "us", "our") is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth). This policy describes how we collect, use, disclose, and secure personal information when you interact with our website and online store.

2. What is “Personal Information”?
Under the Privacy Act 1988 (Cth), "personal information" means information or opinion about an identified individual, or an individual who is reasonably identifiable. If information does not identify or enable identification of you, it won’t be treated as personal information.

3. Information We Collect
We collect the following personal information, depending on how you use our site and make purchases:

Name
Email address
Phone number
Postal address
Payment details (processed via Wix payment gateways)

Any other personal information you choose to submit (e.g. during account creation or support inquiries)

4. How We Collect Information
You provide information when you enter data on forms—e.g. account creation, checkout, newsletter subscription.

We automatically collect cookies and analytics data via Wix services. This includes essential cookies for site functionality, and optionally non‑essential cookies (e.g. tracking tools or marketing pixels) for which user consent may be requested via Wix’s cookie banner tools.

5. Purpose of Collection
We collect personal information to:

Operate and improve our website and store
Process orders and payments
Deliver customer service and support
Send marketing communications (where consent is provided or permitted by law)

6. Marketing Communications
By providing your email address or subscribing, you consent to receive marketing emails regarding promotions, products, or updates. Every email includes an easy opt‑out or unsubscribe option. We do not use sensitive personal information for marketing.

7. Cookies and Tracking
We, via Wix, use cookies and similar technologies to:

Ensure basic website functionality

Track visitor behaviour for analytics and marketing (with your consent where required)
You can manage cookie preferences and withdraw consent using Wix’s Privacy Center or cookie banner tools.

8. Disclosure to Third Parties
We disclose personal information:

To Wix, as our platform and payment processor, which acts as a data processor under a Data Processing Agreement

To other service providers involved in order fulfillment, support, or analytics
We do not sell personal information, and we require our service providers to maintain protection equivalent to Australian Privacy Principles.

9. Overseas Transfer
While we operate only within Australia, Wix may store or process data via data centres in countries including the USA, Ireland, Israel, South Korea, Taiwan, or others, depending on infrastructure needs. Wix applies security measures and contractual safeguards where data is transferred internationally.

10. Access, Correction & Complaints
Under Australian Privacy Principles:

You can request access to personal information we hold.

You can request correction of inaccurate information.
To request access or correction, or to make a privacy complaint, contact us at: info@armouresports.com.
If you remain dissatisfied, you may escalate your complaint to the Office of the Australian Information Commissioner.

11. Storage and Security
Your data is stored securely using Wix’s infrastructure, with measures such as encryption (AES‑256 at rest, TLS in transit), PCI DSS compliance for payments, and regular security audits.

12. Updates to This Policy
We may update this policy from time to time. Any changes will take effect immediately upon posting on our website. We encourage you to review this policy periodically.

13. Contact Information
For privacy-related queries, access/correction requests, or complaints, please contact:
info@armouresports.com